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Marketing Yourself as a Creative Professional 


Melbourne Course

Starts : Sunday 24 of February
Duration : 8 weeks : 8.5 hours (class time) a week
Weekly : Sunday - 10am to 4:30pm & Wednesday 7:00pm to 9:00am
Method : In person & Online Video conferencing
Equipment Required :  A laptop or PC / Mac - workstation at home.  Adobe creative suite subscription. 
Internet :  Fast Internet, video conferencing camera, Microphone & earphones  
Cost :  $1200 

Who is this course for?
Designers, Animators and Visual Effects Artists who are interested in learning the essential skills of self-promotion. This includes students, recent graduates, juniors and freelancers who are aspiring to/ or currently work in the Animation, Visual Effects, Motion Design, Gaming and Illustration industries.  


About the Course

Creative director and industry expert Matthew Packwood will mentor and teach you the discipline of marketing. He will then guide and direct you to create your own personal branding and marketing material. The course is designed for students to work together and teach each other through trial and error, with weekly discussions and presentations of their current work. The program is limited to 15 participants, allowing for one-on-one training and mentoring. This course has been developed through extensive research, in consultation with some of the top studios and creative professionals in the industry. Matthew has been improving, refining and delivering this course over the past two years for students in the areas of Animation, Gaming, Illustration, Motion design and Visual effects. 

Mathew Packwood - Teacher & Mentor
Creative Director Matthew Packwood is a specialist in concept development, design and advanced animation. Matthew has 18 years experience working in the National and International design and post-production industry. He is also the founder, editor and curator of Masters of Motion (Est 2016). Previously, Matthew was a studio owner of Popcorn Creative and the head of design and animation at Inverleigh Media holdings. Matthew has also taught at Melbourne's top Universities and private colleges.  Find out more about Matthew at  

Presentations and discussions
You will learn how to market yourself as a creative professional :       

- Understanding the industry
- Improving the quality of your work
- Planning and strategy                      
- Brand design                         
- CV and LinkedIn design
- Portrait photography
- Website template design (UX and UI) 
- Social media              
- Showreel development
- Marketing your brand
- Interview, meeting and presentation skills
- Research, sales and networking

You will be directed and guided in the improvement or creation of :

- Planning and timeline document
- Improving folio work
- Personal brand
- CV, letterhead and business cards
- Professional portrait photography
- Social media - a consistent presence
- Portfolio website
- Showreel
- Market research document
- Potential client's contacts document
- Sales email template
- Phone sales script

Registration and Application Process

You are required to submit an online folio of work and a standard CV. Your work will be reviewed on the basis of your creativity, technical skills and the quality of the work. if you are successful in being shortlisted for the course, you will then be required to have an interview over Skype. You may also be asked to supply some references.


- Applications Open December 10th 2018

- Applications close Friday February 8th

- Final Invitations to attend Wednesday February 20th 

- Course commences on Sunday February 24th


To Apply : Please fill out the following details.

- Full name
- Area of expertise
- Present level of experience
- A link to your online portfolio
- A short description of your career plans and ambitions.

Thanks in advance for applying for the Marketing for Creative Professionals course.

For more information please contact :
Matthew Packwood : 

Name *